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Approximately 34 million Americans are at risk for Osteoporosis, so the American Academy of Orthopaedic Surgeons teamed up with Joan Rivers – who is currently being treated for osteoporosis – for the “Beauty is Bone Deep” print ad and radio spots. The ads use Joan’s sense of humor to emphasize the importance for men and women to do weight-bearing exercises and get plenty of calcium and vitamin D to prevent osteoporosis.

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ENGLISH

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4/C or B/W

2.25 x 5

Magazine

4/C

2.25 x 10

Magazine

4/C

6.875 x 4.625

Magazine

4/C

6.875 x 10

Magazine

4/C

SPANISH

Size

Media

4/C or B/W

2.25 x 5

Magazine

4/C

2.25 x 10

Magazine

4/C

6.875 x 4.625

Magazine

4/C

6.875 x 10

Magazine

4/C

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