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AAOS Public Service Announcements

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Television Spots

Sedentary

“Sedentary” is a 30- and 60- second spot that humorously depicts the very serious problem of obesity. Share these spots with your viewers and get them thinking – or more importantly – moving.

Year Released: 2012

Froggy

“Froggy" is a 15-, 30- and 60-second television spot that spot that reverses and dramatically slows down the split-second decision a young mother makes on the road--hinting at a serious consequence. Viewers are encouraged to "decide to drive" and to speak up against poor driving behaviors by visiting DecidetoDrive.org.

Year Released: 2011

Alone

“Alone” is a 15-, 30- and 60-second television spot that uses a dose of humor contrasted with the stark reality of falling to educate viewers on the importance of making their homes fall-safe.

Year Released: 2010

Joints Don't Jump

This spot is the first animated television spot to be produced by AAOS. It is a light-hearted look at a serious issue - joint pain that affects the quality of life for millions nationwide. Viewers are encouraged to seek information from orthoinfo.org to keep healthy joints healthy and make sore joints feel good again.

Year Released: 2009

Grim Reaper

Send the “Grim Reaper” packing by keeping him from cutting short the precious time spent with family, friends and career. The American Academy of Orthopaedic Surgeons says you can help bypass a visit from “Grim” by incorporating more exercise and a healthier diet into an otherwise sedentary lifestyle

Year Released: 2008

Osteophyte

Communication is Key to Ease Worry about Orthopaedic Surgery. Study finds that older patients' concerns often go unspoken and unaddressed

Year Released: 2007

Joan Rivers joins battle against osteoporosis

Exercise helps brittle bones, so I go once a week to Tiffany's and lift diamonds...

Year Released: 2006

Beauty is Bone Deep

With nearly 34 million Americans at risk for osteoporosis, and because the bone disease is much easier to prevent than to treat, AAOS has teamed up with Joan Rivers - an osteoporosis patient, herself - for this spot. Playing off of Joan's sense of humor, she shares her new-found "secrets" that engaging in regualr weight-bearing exercises and a diet rich in calcium and vitamin D are the keys to maintaining a healthy frame throughout a lifetime.

Year Released: 2006

Mailbox – Video

“Mailbox,” portrays how daily activities—such as walking to the mailbox—can become tiring, exhausting ordeals for those suffering from chronic hip or knee pain. With new options available to treat or eliminate this pain, however, it’s now easier for patients to put more “spring” in their step.

Year Released: 2006

Feet - Video

“Feet” is a television PSA focusing on the importance of daily movement and exercise to maintain a healthy and strong musculoskeletal frame.

Year Released: 2005

Lazy Bones

This video shows the sedentary American family and encourages people to "get up, get out, and get moving" to ensure bone health.

Year Released: 2004

Midlife Matador

This television spot depicts a middle-aged woman who wants to fulfill her passion of learning how to become a matador, despite the physically demanding challenges this activity presents.

Year Released: 2003

Sedentary

As our kids have more opportunities for sedentary entertainment like television, computers and video games, an increasing number of children are not getting the recommended exercise daily. Recent research indicates that recommended levels of physical activity - at least 35-60 minutes per day - increases children's bone strength. This video helps inform parents about the critical need for adequate levels of physical activity in our children.

Year Released: 2002

Geri-Hatricks

This PSA is part of a campaign features orthopaedic patients who have a disability or who sustained sports injuries or other trauma. The humorous television commercial features 79-year-old Bill Wellington who, even though he's had double hip replacements, plays on a hockey team, the "Geri-Hatricks."

Year Released: 2001

The Tempting Playground

Due to an increase in playground related injuries, AAOS has developed this PSA designed to inform viewers about ways to prevent accidents and injuries, and improve musculoskeletal health.

Year Released: 2000

Radio Spots

Repetitive

More and more kids are training too hard and specializing in one sport. That means that they are performing the same musculoskeletally stressful activities over and over again. Whether they are swimming, pitching, tumbling or serving – a childhood overuse injury occurs in the duplication of the same movements.

Year Released: 2012

Spoken Word

Each year thousands of car accidents are caused by drivers who were distracted – more than 6,000 of them are fatal. “Spoken Word” comes in a 30- and 60-second radio spot that educates your listeners on the risks of even a brief break in attention.

Year Released: 2011

Alone

“Alone” comes in a 30- and 60-second radio spot that educates your listeners on the dangers of falling and the importance of making their homes fall-safe.

Year Released: 2010

Joints Don't Jump

This Public Service Announcement focuses on taking care of painful joints and getting moving again. Don't sit on the sidelines of life - get back in the game. Great for answering service on-hold message or PowerPoint presentations.

Year Released: 2009

Warped Speed

The radio spots feature a very important message to parents when it comes to those extreme sports, including skateboarding and rollerblading.

Year Released: 2008

Trauma Center

Educating the public about joint health, communicating with your doctor, preventing seniors' falls, avoiding all-terrain vehicle accidents and providing appropriate calcium intake for children.

Year Released: 2007

Are you ready for joint replacement?

The American Academy of Orthopaedic Surgeons (AAOS) partnered with the American Association of Hip and Knee Surgeons (AAHKS) to produce a series of six :60 second radio spots on topics including making the decision to undergo joint replacement surgery.

Year Released: 2007

Are you ready for total joint replacement?

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions, including total joint replacement.

Year Released: 2007

Arthritis of the hand and thumb

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included arthritis of the hand and thumb.

Year Released: 2007

Sex after joint replacement

The American Academy of Orthopaedic Surgeons (AAOS) partnered with the American Association of Hip and Knee Surgeons (AAHKS) to produce a series of six :60 second radio spots on topics including how patients should safely handle sex post joint replacement surgery.

Year Released: 2007

Walking the walk: Rehab after joint replacement

The American Academy of Orthopaedic Surgeons (AAOS) partnered with the American Association of Hip and Knee Surgeons (AAHKS) to produce a series of six :60 second radio spots on topics including the process of rehabilitation and its part in patients recovery.

Year Released: 2007

Back pain in children and teenagers

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included back pain in children and teenagers.

Year Released: 2007

Minimally invasive orthopedic surgery: Pros and cons

The American Academy of Orthopaedic Surgeons (AAOS) partnered with the American Association of Hip and Knee Surgeons (AAHKS) to produce a series of six :60 second radio spots on topics including the advancements made in minimally invasive joint replacement surgery.

Year Released: 2007

Back pain - the second most common reason to visit a doctor

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included back pain.

Year Released: 2007

Spare parts for boomers: Joint replacement in younger patients

The American Academy of Orthopaedic Surgeons (AAOS) partnered with the American Association of Hip and Knee Surgeons (AAHKS) to produce a series of six :60 second radio spots on topics including joint replacement surgery as an option for younger patients.

Year Released: 2007

Boating safety

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included boating safety.

Year Released: 2007

Bone health

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included bone health.

Year Released: 2007

Weight issues and joint replacement

The American Academy of Orthopaedic Surgeons (AAOS) partnered with the American Association of Hip and Knee Surgeons (AAHKS) to produce a series of six :60 second radio spots on topics including how weight issues affect joint replacement surgery.

Year Released: 2007

Carpal tunnel syndrome

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included carpal tunnel syndrome.

Year Released: 2007

Plantar Fasciitis

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included Plantar Fasciitis.

Year Released: 2007

Preventing spinal injuries

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics included preventing spinal injuries.

Year Released: 2007

Scoliosis and children

The American Academy of Orthopaedic Surgeons (AAOS) partnered with 16 of our specialty societies to inform your viewers of the many ways they can help prevent, care for and treat musculoskeletal conditions. Topics include scoliosis and children.

Year Released: 2007

Joan Rivers

Joan Rivers talks about osteoporosis prevention, including the importance of weight-bearing exercise to help build strong bones. Beauty is bone deep.

Year Released: 2006

Date with a Doc

The spot highlights the importance of patients bringing a friend or family member to a doctor’s appointment to make sure the patient and physician understand each other.

Year Released: 2006

Painground

Playground Safety. The 60- and 30-second radio ad entitled “Painground” highlights the ways adults can minimize a child’s injuries on the playground.

Year Released: 2006

Frank - Pedestrian

"Frank" addresses the need for drivers to pay attention, points out the dangers of walking or driving while listening or talking on cell phones, and encourages both pedestrians and drivers to look out for each other.

Year Released: 2005

Sedentary Family

The Academy's first radio spot, Sedentary Family, reinforces the "get up, get out and get moving" message. The spot calls for weight-bearing exercise before you lose bone mass.

Year Released: 2004

TramPolice

This spot features the Trampolice, ever watchful for unsafe trampoline activities. The message points out that backyard trampolines recently sent 90,000 kids to the emergency room in one year and includes injury prevention tips such as using protective padding and an adult spotter.

Year Released: 2004

Ole!

This radio spot compliments the AAOS' television PSA spot "midlife matador" and highlights the importance of exercising common sense when it comes to planning physical activities to avoid the "weekend warrior" syndrome.

Year Released: 2003

Promising New Procedure

"Promising New Procedure," informs listeners of the Academy's "Sign Your Site" patient safety initiative as one method for eliminating incidents of wrong-site surgery. "Sign Your Site" calls for patients to watch and confirm as surgeons' initials are signed with a marker on the site requiring operation. Some people might say this is overly cautious. We say in surgery, there's no such thing.

Year Released: 2003

Questions

Questions are a patient's quickest and surest way to better understand his or her condition, medication, and treatment. Don't be afraid to ask your doctor.

Year Released: 2002

Wrong Site Surgery

"Wrong Site Surgery" informs listeners of the Academy's "Sign Your Site" patient safety initiative as one method for eliminating incidents of wrong-site surgery. "Sign Your Site" calls for patients to watch and confirm as surgeons' initials are signed with a marker on the site requiring operation. Some people might say this is overly cautious. We say in surgery, there's no such thing.

Year Released: 2002

Osteoporosis

Ruth Snyder, acclaimed artist and osteoporosis patient, encourages women to take action earlier to prevent bone loss with weight-bearing exercise.

Year Released: 2001

Creaky Joints

Bone and Joint Health. Are your creaky joints trying to tell you something? Weekend exercise isn't enough. Exercising for about 30 minutes a day can help you build a healthier body.

Year Released: 2000

Print

A crash in California almost took her leg. A bomb blast in Iraq helped save it.
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A crash in California almost took her leg. A bomb blast in Iraq helped save it.

The story at orthoinfo.org/dominique or for more information, visit ota.org.

The American Academy of Orthopaedic Surgeons (AAOS) and the Orthopaedic Trauma Association (OTA) want to increase awareness about the many new advances and technologies in orthopaedic care that come from what is learned while treating war-related injuries.

Today, about 70 percent of war wounds are musculoskeletal injuries and 7 percent of those with major extremity wounds also sustain loss of limbs. Trauma surgeons’ war experiences make lasting contributions to orthopaedic surgery, benefiting not only the troops but also civilians around the world. Those contributions also helped save Dominique’s leg. In fact, her orthopaedic surgeon says that his experience treating war wounds as a military surgeon armed him with the skills to treat Dominique.

The story at orthoinfo.org/dominique.

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orthoinfo.org/dominique

Year Released: 2012

Sometimes, the game they love doesn’t love them back.
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Sometimes, the game they love doesn’t love them back.

More and more, young athletes are focusing on a single sport and training for that sport year-round—a practice that’s led to an increase in Overuse Injuries. Left untreated, overuse trauma to young shoulders, elbows, knees and wrists may require surgery have lifelong consequences. For information on preventing and treating Overuse Injuries, visit these sites: orthoinfo.org and stopsportsinjuries.org.

Kids want to be the best and parents and coaches want to help them reach their goals, but today more and more kids are specializing in one sport and training far too hard. Somehow this healthy bit of competition became altogether unhealthy. The injuries caused by this intense training can lead to pediatric trauma and may require surgery to their developing shoulders, knees, elbows and wrists. This can have lifelong effects on not only their game, but their health and quality of life.

Teaming with the American Orthopaedic Society for Sports Medicine (AOSSM) and the “STOP Sports Injuries” program, this ad depicts a photo of a young athlete with red stitching like that on a baseball superimposed along his elbow to represent sutures, with the headline, “Sometimes, the game they love doesn’t love them back.” Readers are directed to the websites orthoinfo.org and stopsportsinjuries.org to learn more about helping to protect young athletes from serious sport injuries and keep their growing bones, joints, tendons and muscles healthy. Download Press-Ready PDFs

orthoinfo.org

stopsportsinjuries.org

Year Released: 2012

Once, kids played like their lives depended on it. If only kids still did.
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Once, kids played like their lives depended on it. If only kids still did.

Chunky. Hefty. Big-boned. For parents of overweight children, it’s all too easy to minimize reality. But the consequences of a heavy childhood may actually result in a generation of children with shorter life spans than their parents. Encourage physical activity and better nutrition. Do whatever it takes to get your kids as active as kids once were. Activity and weight-bearing exercise will help your child live stronger, and live longer. For more advice and information, visit orthoinfo.org, aap.org/obesity and posna.org. The American Academy of Orthopaedic Surgeons (AAOS), the Pediatric Orthopaedic Society of North America (POSNA), and the American Academy of Pediatrics (AAP) want to increase awareness about the importance of exercise, and how exercise can affect bone and joint health. Activity and weight-bearing exercise is an important part of a healthy lifestyle. It plays a key role in preventing many obesity-related medical disorders and health conditions such as diabetes. Because it increases the load on your joints, obesity can aggravate bone and joint conditions, such as back pain and knee problems. Regular exercise can improve the symptoms of these conditions by increasing muscle strength and flexibility, and reducing body fat. So get up, get out, and get moving. For more information, visit orthoinfo.org, aap.org/obesity and posna.org. Download Press-Ready PDFs

orthoinfo.org

aap.org/obesity

posna.org

Year Released: 2012

The most advanced safety feature this car has is the driver standing next to it.
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The most advanced safety feature this car has is the driver standing next to it.

America’s orthopaedic surgeons, in partnership with automakers, urge all drivers to keep their most sophisticated safety features engaged at all times: eyes on the road and hands on the wheel.

The safe-driver promotion is a multi-year partnership with the Auto Alliance and its 2012 print ad depicts a woman unveiling a car with the message: “The most advanced safety feature this car has is the driver standing next to it.” Drivers make the choice to drive when behind the wheel – that’s the message of “Decide to Drive.”

Share your story of distracted driving on our website or follow us on Facebook or Twitter and join the conversation. You can help orthopaedic surgeons and automakers affect behavior changes relating to driver distractions – so we can reduce the number of injuries to drivers, passengers and pedestrians.

For more information, visit www.decidetodrive.org

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www.decidetodrive.org

Year Released: 2012

Smokin’ Joe Frazier vs. Distracted Driving
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Smokin’ Joe Frazier vs. Distracted Driving

Back in top shape after his own major crash! Six successful orthopaedic surgeries and now he's taking his fight to the streets. Visit www.decidetodrive.org and join the fight. Submit your citizen report. Presented by the American Academy of Orthopaedic Surgeons.

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Year Released: 2011

Behind the wheel there is no such thing as a small distraction.
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Behind the wheel there is no such thing as a small distraction.

Orthopaedic surgeons are the medical doctors who put bones and limbs back together after traumatic injuries, including road crashes. The DecidetoDrive.org Web site is dedicated to helping drivers stay whole and healthy by “deciding to drive” each time they get behind the wheel.

Join the Conversation

Distracted driving injures or kills half a million people each year.

On this site, we urge drivers to decide to drive, period, whenever they’re behind the wheel. We invite all citizens to engage with the distracted driving issue by sharing their own stories.

Join us in this initiative. We can all make a difference by keeping distracted driving in the national spotlight. Here, we offer all responsible drivers a voice in the distracted driving conversation.

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DecidetoDrive.org

Year Released: 2011

Even heroes have heroes.
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Even heroes have heroes.

We salute our military men and women, and their orthopaedic surgeons, whose highest calling has been to serve with our brave combat troops, and bring them back home safely. For wartime surgical advancements, visit aaos.org/warinjuries.

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Year Released: 2010

Sometimes your team’s MVP wears an entirely different uniform.
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Sometimes your team’s MVP wears an entirely different uniform.

Today, bone and joint injuries that used to end playing days are being successfully repaired by orthopaedic surgeons. Want to get back in the game? A good place to start is orthoinfo.org.

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Year Released: 2010

Not all superheroes wear capes.
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Not all superheroes wear capes.

To an orthopaedic surgeon, a child is more than just a small patient. Children have special needs that call for a special brand of care. For information on the newest orthopaedic advancements, and the progress orthopaedic surgeons are making treating serious pediatric conditions, visit orthoinfo.org.

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Year Released: 2010

Your orthopaedic surgeon got you out of the woods. Now you can hike back in.
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Your orthopaedic surgeon got you out of the woods. Now you can hike back in.

Today, orthopaedic surgeons are using state-of-the-art techniques to replace knees, hips, shoulders, ankles, elbows, even wrists – and patients of all ages are resuming active lifestyles again after years of frustration. For more on joint replacement, visit orthoinfo.org.

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Year Released: 2010

Get the message. Texting while driving is a deadly distraction.
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Get the message. Texting while driving is a deadly distraction.

Spread the word, save a friend. Visit decidetodrive.org.

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Year Released: 2010

For women, a minor fracture could be a major warning.
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For women, a minor fracture could be a major warning.

Don’t overlook the potential meaning of a “minor” fracture. For middle-aged women, it could be a symptom of bone loss caused by the onset of osteoporosis – a condition that affects one out of two women by age fifty. Osteoporosis can be treated – and in some cases, bone loss can even be reversed. For the latest on fractures and osteoporosis, visit orthoinfo.org and nof.org.

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Year Released: 2010

Back pain never takes a time out.
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Back pain never takes a time out.

Sooner or later, most physically active people will experience back pain from a long list of potential causes. Some back problems are simple to correct, while others are more complicated and may require specialized diagnosis and treatment. Persistent back pain that compromises daily activities should not be ignored. For more information on back pain, visit orthoinfo.org or nata.org.

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Year Released: 2010

There are savage shoes in every closet.
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There are savage shoes in every closet.

Is it possible to look good and feel good at the same time? Exaggerated heels can pinch toes and cause structural damage to feet. You can prevent foot problems by walking in shoes that were made for walking. And if a high fashion look is a must, just make sure to include enough sensible shoes to give your feet time to recover. For more on feet, shoes, and bones, visit worthoinfo.org, and aofas.org.

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Year Released: 2010

It was a simple fall. Yesterday.
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It was a simple fall. Yesterday.

Every year, one out of three Americans over 65 falls in the home. For older Americans, falls are the most common cause of injury. And the leading cause of potentially lethal hip fractures. Yet, almost half of home falls can be easily prevented. To learn how to make yourself, or a loved one, safer at home, visit orthoinfo.org/falls.

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Year Released: 2010

If only the early warning signs of scoliosis were this obvious.
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If only the early warning signs of scoliosis were this obvious.

Scoliosis, or curvature of the spine, is one of the most common types of spinal deformity. It can occur at birth, but is usually diagnosed between the ages of 10-15. The first indications may be subtle, and can include uneven shoulders or one hip higher than the other. A routine physical exam can often spot these first signs – and early detection is key to avoiding a severe deformity. These websites offer more information: www.orthoinfo.org, www.srs.org, www.posna.org, www.aap.org

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Year Released: 2009

Too many females athletes are getting put on the shelf.
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Too many females athletes are getting put on the shelf.

Young female athletes are up to eight times more likely than boys to tear the anterior cruciate ligaments (ACL) of their knees. An orthopaedic surgeon or athletic trainer can recommend a program to improve technique and strengthen muscles that can help prevent this injury. Visit www.orthoinfo.org and www.nata.org

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Year Released: 2009

Don't let knee pain interrupt your life.
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Don't let knee pain interrupt your life.

Today, the treatments, therapies and surgical procedures for alleviating joint pain are more effective than ever before. Don't let joint pain keep you from doing the things you love. Ask your orthopaedic surgeon for expert advice on how to get back in the game. Visit www.orthoinfo.org

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Year Released: 2009

Don't let ankle pain interrupt your life.
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Don't let ankle pain interrupt your life.

Today, the treatments, therapies and surgical procedures for alleviating joint pain are more effective than ever before. Don't let joint pain keep you from doing the things you love. Ask your orthopaedic surgeon for expert advice on how to get back in the game. Visit www.orthoinfo.org

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Year Released: 2009

Don't let elbow pain interrupt your life.
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Don't let elbow pain interrupt your life.

Today, the treatments, therapies and surgical procedures for alleviating joint pain are more effective than ever before. Don't let joint pain keep you from doing the things you love. Ask your orthopaedic surgeon for expert advice on how to get back in the game. Visit www.orthoinfo.org

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Year Released: 2009

Don't let hip pain interrupt your life.
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Don't let hip pain interrupt your life.

Today, the treatments, therapies and surgical procedures for alleviating joint pain are more effective than ever before. Don't let joint pain keep you from doing the things you love. Ask your orthopaedic surgeon for expert advice on how to get back in the game. Visit www.orthoinfo.org

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Year Released: 2009

Don't let shoulder pain interrupt your life.
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Don't let shoulder pain interrupt your life.

Today, the treatments, therapies and surgical procedures for alleviating joint pain are more effective than ever before. Don't let joint pain keep you from doing the things you love. Ask your orthopaedic surgeon for expert advice on how to get back in the game. Visit www.orthoinfo.org

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Year Released: 2009

ONCE, KIDS PLAYED LIKE THEIR LIVES DEPENDED ON IT. IF ONLY KIDS STILL DID.
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ONCE, KIDS PLAYED LIKE THEIR LIVES DEPENDED ON IT. IF ONLY KIDS STILL DID.

Chunky. Hefty. Big-boned. For parents of overweight children, it’s all too easy to minimize reality. But the consequences of a heavy childhood may actually result in a generation of children with shorter life spans than their parents.

Encourage physical activity and better nutrition. Do whatever it takes to get your kids as active as kids once were. Activity and weight-bearing exercise will help your child live stronger, and live longer. For more advice and information, visit www.orthoinfo.org and aap.org/obesity.

Posters (18x24) and Postcards (6x8) To order posters and/or postcards (in English or Spanish), email Pat Julitz at julitz@aaos.org.

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Year Released: 2008

BONEY BEN AND MUSCLE MOLLY
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BONEY BEN AND MUSCLE MOLLY
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BONEY BEN AND MUSCLE MOLLY

The American Academy of Orthopaedic Surgeons (AAOS) and the Pediatric Orthopaedic Society of North America (POSNA) joined forces to educate patients as well as elementary school-age children about their bones and muscles. The result: Boney Ben and Muscle Molly! As you can see, Boney Ben and Muscle Molly aren't just cute, they're educational! They help facilitate communication with patients by not only making it easier to show what and where ailments exist, but they also help patients feel more comfortable pointing out where they're having pain.

Ben and Molly have already found homes in some pediatric orthopaedic surgeons' offices as well as children's hospitals and are a huge hit with both young patients and parents alike! Ben and Molly are available at no charge from the AAOS as 6" x 8" postcards (packs of 25 each), or as single 18" x 24" posters. Have them shipped to you right away by contacting Pat Julitz in the Public Relations department by phone, 847-384-4036 or email, julitz@aaos.org.

Year Released: 2008

LAST YEAR, IT HURT TOO MUCH TO STAND. TODAY, SHE CARRIES A NATION ON HER SHOULDERS.
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LAST YEAR, IT HURT TOO MUCH TO STAND. TODAY, SHE CARRIES A NATION ON HER SHOULDERS.

At her clinic in Freetown, Sierra Leone, Dr. Olabisi Claudius-Cole treated patients of all ages with any condition, and would often take no payment in return. When arthritic hips and knees kept her from the rigors of daily patient care, a disaster loomed.

Dr. Claudius-Cole’s sister led her to an American orthopaedic specialist, who had just heard rocker/activist Bono issue his mandate for caring people everywhere to step up and make a difference. As he listened to Dr. Claudius-Cole, he saw his own chance to do just that. Donating his own surgical services, he helped mobilize an entire medical team to get Dr. Claudius-Cole back on her feet. He even arranged free hip and knee implants.

Today, Dr. Claudius-Cole is fully recovered, and back at her vital healing practice in West Africa. Her story truly brings new meaning to the term “pro-Bono.” We share it here because it sends two of the most contagious messages we know. Don’t give up, and remember to give back.

Celebrating Human Healing. Visit www.orthoinfo.org or www.aaos.org/75years.

Year Released: 2008

A SHORT STORY ABOUT GROWING UP WITH AN UNFAIR ADVANTAGE. POLIO.
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A SHORT STORY ABOUT GROWING UP WITH AN UNFAIR ADVANTAGE. POLIO.

As one of the last American children to contract polio, Jeffrey Galpin grew up in a world of iron lungs and body casts, alone with his imagination. His story would be dramatic enough if it was just about his battle with this dreaded disease.

But Jeffrey Galpin did more than survive polio. He went on to a list of achievements in medical research—including being the principal investigator in applying the first gene therapy for HIV/AIDS.

Dr. Galpin actually credits his own incurable condition for giving him the focus that made him so passionate in his research. His story leaves us with two of the most contagious messages we know. Don’t give up, and remember to give back. If Dr. Galpin’s story inspires just one more person to make a difference, then its telling here has been well worth while.

Celebrating Human Healing. Visit www.orthoinfo.org and www.aaos.org/75years.

Year Released: 2008

A SHORT STORY ABOUT A MOTORCYCLE. AND A SUDDEN TURN.
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A SHORT STORY ABOUT A MOTORCYCLE. AND A SUDDEN TURN.

When she was a young college student, Elisabeth Marra had a serious motorcycle accident that ultimately changed her life. Two years after the crash, her painful open fractures had failed to heal. Then she heard about a new and complex surgery pioneered by a surgeon who used a patient’s own stem cells to concentrate the healing process. This time, her surgery and subsequent therapy were successful.

Elisabeth’s experience caused her to re-direct her own career aspirations. Inspired by the medical professionals who helped her reclaim her active lifestyle, she changed her major to study physical therapy—a profession where her own experience could help other patients prevail through difficult recoveries.

We tell Elisabeth Marra’s story here to illustrate two of the most profound messages we know. Don’t give up, and remember to give back. If reading it inspires just one more person to achieve something special, then its telling here has been well worth while.

Celebrating Human Healing. Visit www.orthoinfo.org and www.aaos.org/75years.

Year Released: 2008

A SHORT STORY ABOUT A HARD CURVE. AND A HOME RUN.
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A SHORT STORY ABOUT A HARD CURVE. AND A HOME RUN.

Carol Truncale’s story isn’t just about how she prevailed through a severe childhood case of scoliosis, or curvature of the spine. It’s about what she did when she grew up.

She became a nurse—a decision inspired by the support and dedication she received from her own medical team during her long years of treatment and successful recovery.

Carol Truncale’s story leaves us with two of the most contagious messages we know: don’t give up, and remember to give back. If Carol’s story inspires just one more person to make a difference, then its telling here has been well worth while.

Celebrating Human Healing. Visit www.orthoinfo.org and www.aaos.org/75years.

Year Released: 2008

HOW HEALING ONE DOCTOR HELPED A NATION GET BETTER.
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HOW HEALING ONE DOCTOR HELPED A NATION GET BETTER.

Dr. Olabisi Claudius-Cole is one of only 200 doctors in the entire country of Sierra Leone. When arthritis pain prevented her from tending to her patients, the American orthopaedic community stepped in to help. Through donated surgeries and free hip and knee implants, Dr. Claudius-Cole is now back on her feet. And Sierra Leone once again has one of its most precious national treasures – an outcome that has a lot of people feeling better.

Celebrating Human Healing. Visit www.orthoinfo.org and www.aaos.org/75years.

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Year Released: 2008

IT WILL TAKE MORE THAN POLIO TO SLOW DOWN DR. JEFFREY GALPIN.
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IT WILL TAKE MORE THAN POLIO TO SLOW DOWN DR. JEFFREY GALPIN.

As one of the last American children to contract polio, young Jeffrey Galpin grew up in a world of iron lungs, body casts, and complicated orthopaedic procedures. He put his hours of recovery time to good use – planning a career in medical research aimed at beating the planet’s most dreaded diseases. It came true when Dr. Galpin became the principal investigator in applying the first gene therapy for HIV/AIDS. And he’s just getting started.

Celebrating Human Healing. Visit www.orthoinfo.org and www.aaos.org/75years.

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Year Released: 2008

A MOTORCYCLE ACCIDENT CHANGED ELISABETH MARRA’S LIFE. TODAY, SHE’S MAKING AN IMPACT OF HER OWN.
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A MOTORCYCLE ACCIDENT CHANGED ELISABETH MARRA’S LIFE. TODAY, SHE’S MAKING AN IMPACT OF HER OWN.

Two years after Elisabeth Marra sustained serious injuries in a motorcycle crash, her open fractures had failed to heal. Then she heard about an advanced procedure, pioneered by an orthopaedic surgeon, that uses a patient’s own stem cells to stimulate healing. This time, her surgery and subsequent therapy were successful. Her experience inspired her to change her major to a discipline near and dear to her – physical therapy. Sometimes, sudden turns have happy outcomes.

Celebrating Human Healing. Visit www.orthoinfo.org and www.aaos.org/75years.

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Year Released: 2008

AS A CHILD, SHE WAS SURROUNDED BY DOCTORS. SOME THINGS NEVER CHANGE
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AS A CHILD, SHE WAS SURROUNDED BY DOCTORS. SOME THINGS NEVER CHANGE

Carol Truncale grew up with scoliosis, or curvature of the spine. She endured many years of treatment during her long road to recovery. The time she spent with her dedicated team of orthopaedic surgeons taught her many things – but mostly how the power of caring can help patients through a difficult healing process. Carol’s way of saying thanks to her orthopaedic team was to join it, and become a nurse herself. That’s Carol, still healing strong.

Celebrating Human Healing. Visit www.orthoinfo.org and www.aaos.org/75years.

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Year Released: 2008

Over the river and through the woods to the trauma center we go.
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Over the river and through the woods to the trauma center we go.

All-terrain vehicles can go 60 mph and weight 600 pounds. Yet, many owners think of them as just big toys. Consider the facts: 136,000 ATV-related injuries were treated in hospitals and doctors’ offices in 2004.

Accidents happen when ATVs are operated in the wrong place, under the wrong conditions, by people too young or too inexperienced in ATV safety measures. If you must ride an ATV, use your head – the right way.

For recommendations on ATV safety, visit www.orthoinfo.org and www.ota.org.

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For All-Terrain Vehicle Safety and Tips

Year Released: 2007

Since you only get two knees, learn how they can last a lifetime.
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Since you only get two knees, learn how they can last a lifetime.

Today, we know more than ever about keeping knees healthy. Regular exercise and activity are essential not only for protecting and strengthening the knee joint itself—but for preventing weight gain and muscle loss that can contribute to knee degeneration.

While any knee pain should be medically evaluated before an exercise program is undertaken, it’s enlightening to discover that the best way to save your knees is to use them.

For more information, visit www.orthoinfo.org and http://kneesociety.org/.

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About the knee

Total Knee Replacement

Year Released: 2007

Talk much with your doctor?
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Talk much with your doctor?

Communication between doctors and patients can be powerful medicine. But too often, both parties come up short. Patients should come to appointments prepared. With questions written down in advance, a list of all current medications and allergies, and a truly candid assessment of how they’ve been getting along.

Doctors can do more, too, starting with listening better and using language patients don’t need a medical dictionary to understand. Communication keeps doctors and patients better informed. So both parties can assess treatment options more clearly, and make shared decisions as partners. A public service message from the American Academy of Orthopaedic Surgeons, where Patient-Centered Care means getting better together.

For more information on Patient-Centered Care, visit www.orthoinfo.org

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About Patient-Centered Care

Getting the most out of a visit with your doctor

Year Released: 2007

Don’t let gravity be your downfall.
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Don’t let gravity be your downfall.

One in three. That’s how many adults over 65 fall each year in the United States. Because older bones break more easily, falling injuries for seniors can be traumatic. And too often, life-threatening.

Staying active and strong with daily exercise is key — along with making home environments as safe as possible. Take steps now to learn how to keep yourself — or your loved one — from falling.

For more information on senior fitness and home safety, visit www.orthoinfo.org and www.nata.org.

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Falls and hip fractures

Prevention facts and tips

Year Released: 2007

Almost past her prime.
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Almost past her prime.

Adolescence comes with a one-time window for building strong bones — bones that will stay stronger into adulthood and beyond. That’s why it’s so important for young teens to “build their bone banks” with weight-bearing exercise and a diet rich in calcium.

At least three cups of low fat or fat free milk plus other calcium-rich foods each day is a good rule. If you have children 11–15, make sure they take advantage of this critical time frame. They won’t get a second chance to build strong bones.

For more information, visit www.orthoinfo.org" and www.nichd.gov/milk/.

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Bone up on bone loss

Osteoporosis

Year Released: 2007

With hip or knee pain, even a flight of stairs needs conquering.
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With hip or knee pain, even a flight of stairs needs conquering.

With chronic hip or knee pain, everyday tasks become epic challenges. Today, new developments in orthopaedic medicine provide more treatment options than ever, reducing concerns for patients while maximizing positive outcomes.

Don’t let hip or knee pain compromise your quality of life. For more information on hip and knee conditions and new procedures, visit www.aahks.org or www.orthoinfo.org

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Year Released: 2006

Got questions for your doctor? Write them down.
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Got questions for your doctor? Write them down.

Better health care happens when physicians and patients are on the same page. It’s all about communicating. So remember to write down your questions before your appointment. And insist on fully understanding all treatment options discussed, so you can collaborate to make the best decisions.

A public service message from the American Academy of Orthopaedic Surgeons, where Patient-Centered Care means getting better together.

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Year Released: 2006

There’s a secret to beating injuries. Get the right team.
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There’s a secret to beating injuries. Get the right team.

If you’re active, there’s a good change you know the frustration a nagging injury can bring. But facing your injury alone can be daunting. How can you be sure you’re pursuing the best course of treatment? To weight in with the experts, visit www.nata.org or www.orthoinfo.org for the most advanced information on preventing and treating injuries.

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Year Released: 2006

Young elbows need special attention. Or they can lead to old elbow injuries.
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Young elbows need special attention. Or they can lead to old elbow injuries.

Children are not just small adults. Their bones and joints are still growing and need special care when injured or over-used. Otherwise, young conditions like “Little League Elbow” or even broken bones can become problems that continue into adulthood.

For more information on treating and preventing childhood injuries, visit the Pediatric Orthopaedic Society of North America (www.posna.org) or the American Academy of Orthopaedic Surgeons (www.orthoinfo.org)

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Year Released: 2006

Weight-bearing exercise helps prevent osteoporosis.
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Weight-bearing exercise helps prevent osteoporosis.

Did you know 34 million of us are at risk for osteoporosis? So please, do what you can now before a walker becomes one of your must-have accessories.

Joan's Tips:

  • Do weight bearing exercise. For me, it's arm curls with jewelry.
  • Get plenty of exercise. Bike, jog, walk a few laps around the red carpet.
  • Get lots of calcium and vitamin D. Pour yourself a milk bath. Mug a cow. And drink plenty of lattes, decaf of course.
  • Do not, I repeat do not, smoke or drink too much alcohol.
  • Ask your orthopaedist about bone density tests.
  • And above all, remember beauty is bone deep.

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Year Released: 2006

Prescriptions require a signature. Shouldn't surgery?
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Prescriptions require a signature. Shouldn't surgery?

Prescriptions require a signature. Shouldn't surgery?

A new procedure is in place to help prevent errors in the operating room. It's called Sign Your Site. Before any surgery, the doctor signs the correct spot on the body where an operation is to occur, while the patient watches and verifies.

Orthopaedic surgeons have been advocating it for years. Now, even more doctors are doing it. Visit www.aaos.org to find out more, because when it comes to surgery, there's no such thing as being too cautious.

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Year Released: 2005

What will they have longer, their trophies or their injuries?
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What will they have longer, their trophies or their injuries?

What will they have longer, their trophies or their injuries?

Physical activity is a great way for kids to build strength and stay healthy. Unfortunately, it can sometimes lead to injury. Broken bones require immediate attention, but what about sore shoulders or swollen knees?

If not taken seriously, many youth injuries can become chronic later in life. So before your child gets hurt, visit www.aaos.org or www.nata.org. Practice prevention and give all injuries proper attention

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Year Released: 2005

Diamonds aren't a girl's best friend.
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Diamonds aren't a girl's best friend.

Diamonds aren't a girl's best friend.

Looking good on the outside begins by being strong on the inside. That's because later in life, especially for women, strong bones help prevent fractures and height loss. Your window to build maximum bone density is now, during your late teens and early twenties.

So eat wisely, get plenty of calcium and vitamin D, and do weight-bearing exercises every day. To devise a plan that's right for you, go to aaos.org or rjos.org.

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Year Released: 2005

And which little piggy is about to have surgery?
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And which little piggy is about to have surgery?

It's not a doodle. It's an autograph. Because before surgery, many doctors sign the site where surgery should be performed, while the patient watches. It's a program called "Sign Your Site," to make extra sure the operation happens in the place it should.

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Year Released: 2004

You have got 206 reasons not to be a lazybones.
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You have got 206 reasons not to be a lazybones.

Even as an adult, all of your bones keep changing. They're either building and maintaining their strength or becoming weak and porous. Weight-bearing exercise is critical. By staying in shape, you can prevent bone loss.

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Year Released: 2004

When is a simple fracture a really bad break.
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When is a simple fracture a really bad break.

For many adults a fracture is a sign of underlying bone loss. So if you get a fracture from a minor fall or in the same spot twice, we recommend a bone density test. And certain lifestyle changes like better nutrition and weight-bearing exercise.

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Year Released: 2004

Not only are we making joint replacements easier to perform, we are making them easier to avoid.
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Not only are we making joint replacements easier to perform, we are making them easier to avoid.

Some of the greatest strides in joint replacement have been made away from the operating room--due largely to innovations in orthopaedic research. In fact, thanks to research, the science of preventing injuries has become nearly as advanced as the science of treating them. To learn more on how you can benefit from orthopaedic research, visit www.oref.org or call 1-847-698-9980. Or, visit www.aaos.org, or call 1-800-824-BONES to learn more about keeping bones healthy.

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Year Released: 2003

Will they think it is as much fun once they learn it is actually good for them
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Will they think it is as much fun once they learn it is actually good for them

Childhood activities like running, jumping and other weight-bearing activities are great ways for kids to build healthy bones. Which is important. Because childhood is the only time kids have to achieve "peak-bone mass" before adulthood. But don't tell them that. For more on how kids can keep bones healthy, visit www.aaos.org, or call 1-800-824-BONES. Or for physical education tips, visit www.aaherd.org or call 703-476-3410.

Get up. Get out. Get moving.
American Academy of Orthopaedic Surgeons
National Association for Sport & Physical Education

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Year Released: 2003

One of the most promising new surgical procedures is performed with a felt-tip marker.
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One of the most promising new surgical procedures is performed with a felt-tip marker.

It's called "Sign Your Site," when surgeons sign their initials on the site where surgery should be performed as the patient watches and verifies. That way, there's less chance of operating on the wrong arm, hip, shoulder or knee. Orthopaedic surgeons are pushing to make it standard procedure, and you should too. After all, scalpels don't come with erasers. To learn more visit www.aaos.org or call 1-800-824-BONES.

Patient safety is no accident.
American Academy of Orthopaedic Surgeons

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Year Released: 2003

He says it's no sweat running the latest software. We say what about a mile?
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He says it's no sweat running the latest software. We say what about a mile?

With all the pointing and clicking and surfing kids do today, their fitness levels are dragging.

There's good news: new orthopaedic research reveals that just 35 minutes of walking per day can help kids fortify skeletal tissue, which leads to stronger bones as adults. So encourage your kids to get up, get out, and get moving. Besides, you'll finally get to check your e-mail. For more information on the benefits of keeping kids active, contact the American Academy of Orthopaedic Surgeons. To learn more visit www.aaos.org or call 1-800-824-BONES.

The most moving advances in medicine.
American Academy of Orthopaedic Surgeons

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Resource article: Kids need to get up, get out and get moving

Year Released: 2002

She says she wants to keep living in her home. We say it starts by keeping her on her feet.
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She says she wants to keep living in her home. We say it starts by keeping her on her feet.

For older people striving to maintain their independence, a fundamental consideration is preventing falls.

Each year, one out of every three older people falls-accounting for 40% of new nursing home admissions. Many falls result in hip fractures, a severe injury to this group that can lead to long-term hospitalization, debilitating psychological effects, and even death. For helpful tips on how exercise and home environment adjustments can combine to reduce the risks of falls, contact the American Academy of Orthopaedic Surgeons. To learn more visit www.aaos.org or call 1-800-824-BONES.

The most moving advances in medicine.
American Academy of Orthopaedic Surgeons

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Resource article: To keep seniors living independently, prevent falls

Year Released: 2002

Some people might say this is overly cautious. We say in surgery, there's no such thing.
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Some people might say this is overly cautious. We say in surgery, there's no such thing.

It's rare and preventable-when a surgical procedure is performed on the wrong knee, shoulder, or hip.

Several medical groups have come forward with ideas for eliminating these incidents entirely. One method calls for patients to watch and confirm as surgeons sign their initials with a permanent marker on the site requiring the operation. Perhaps this routine seems unnecessary and simplistic. We say, if it can prevent just one mistake with one future patient-it's s step worth taking. For more ways of partnering with your physician to maximize your surgical outcome, contact the American Academy of Orthopaedic Surgeons. To learn more visit www.aaos.org or call 1-800-824-BONES.

The most moving advances in medicine.
American Academy of Orthopaedic Surgeons

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Resource article: Partner with physician for best surgical outcome

Year Released: 2002

Every female athlete has an Achilles' heel. Her knees.
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Every female athlete has an Achilles' heel. Her knees.

The statistics are startling: Female athletes in specific sports are three to four times more likely to injure their knees than men-a problem the medical community is committed to solving. When and how this difference is fully understood, one thing is certain: progress will come through the efforts of orthopaedic research-the same discipline responsible for recent advancements in such life-improving procedures as arthroscopic surgery, total joint replacement, ligament repair methods, and treatment of osteoporosis. For conditioning and knee-strengthening tips, visit aaos.org. For more on how orthopaedic research can improve the quality of life, visit www.oref.org or call 1-847-698-9980 .

It all begins with research.
American Academy of Orthopaedic Surgeons

1-800-824-BONES www.aaos.org
Orthopaedic Research and Education Foundation

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Year Released: 2002

Guess Which One Just Learned to Walk
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Guess Which One Just Learned to Walk

Osteoarthritis couldn't keep Eugene Broadway down for long. Thanks to two successful knee replacements, he's back on his feet all day, greeting customers at a department store. For more on treatment options for osteoarthritis, contact the American Academy of Orthopaedic Surgeons

Call 1-800-824-BONES, or visit www.aaos.org

Getting you back in the game.
American Academy of Orthopaedic Surgeons

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Year Released: 2001

With Her Baby on the Way, Conchita Chediak Thought it Was Time to Put Back Pain Behind Her.
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With Her Baby on the Way, Conchita Chediak Thought it Was Time to Put Back Pain Behind Her.

Conchita Chediak was 41 and five months pregnant when a herniated disc threatened permanent nerve damage. Thanks to a resourseful surgical approach, Conchita's back - and her daughter Leila - came through the operation with flying colors. For more information on preventing and treating back pain, contact the American Academy of Orthopaedic Surgeons.

Call 1-800-824-BONES, or visit www.aaos.org

Getting you back in the game.
American Academy of Orthopaedic Surgeons

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Year Released: 2001

If There's One Thing A Cattle Rancher Hates More Than A Bum Steer, It's A Bum Knee
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If There's One Thing A Cattle Rancher Hates More Than A Bum Steer, It's A Bum Knee

As a fourth-generation rancher, Karen Skinner wasn't about to let osteoarthritis change her life. Thanks to successful knee reconstruction surgery, Karen is back riding herd every day. For more information on osteoarthritis, contact the American Academy of Orthopaedic Surgeons.

Call 1-800-824-BONES, or visit www.aaos.org

Getting you back in the game.
American Academy of Orthopaedic Surgeons

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Year Released: 2001

When He Was Four, Chad Courtney Learned Not To Play Under the Riding Mower. The Hard Way.
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When He Was Four, Chad Courtney Learned Not To Play Under the Riding Mower. The Hard Way.

It took 14 hours to reattach Chad's left leg. And countless hours of rehab and therapy to strengthen and lengthen it back to basketball condition. Last year, there were some 70,000 lawnmower accidents in the U.S. For free information on injury prevention, contact the American Academy of Orthopaedic Surgeons.

Call 1-800-824-BONES, or visit www.aaos.org

Getting you back in the game.
American Academy of Orthopaedic Surgeons

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Year Released: 2001

Since Chris Klug's Knee Surgery, It's All Been Downhill. Fast.
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Since Chris Klug's Knee Surgery, It's All Been Downhill. Fast.

How much does a major knee operation slow down an Olympic-level snowboarder? Watch for Chris Klug in Salt Lake City in 2002. He'll be the blur on your TV screen. For more on preventing and treating sports injuries, contact the American Academy of Orthopaedic Surgeons.

Call 1-800-824-BONES, or visit www.aaos.org

Getting you back in the game.
American Academy of Orthopaedic Surgeons

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Year Released: 2001

What's Your Body's Greatest Weakness?
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What's Your Body's Greatest Weakness?

If you're over 35, your bones and joints aren't what they used to be. And exercising only on weekends puts them at great risk of injury. The good news is, you can reduce that risk by exercising at least 30 minutes every day. If necessary, you can split this into 10 or 15-minute segments. As always, stretch and warm-up for several minutes before any exercise session, and wear appropriate shoes and safety gear.

For more information, call 1-800-824-BONES, or visit www.aaos.org or www.sportsmed.org

We keep you well connected.
American Academy of Orthopaedic Surgeons
American Orthopaedic Society for Sports Medicine

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Year Released: 2000

Will Your Bones Live as Long as You Do?
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Will Your Bones Live as Long as You Do?

Osteoporosis threatens 28 million American men and women, causing their bones to deteriorate and weaken. The scary part is, the disease can develop unnoticed over many years - so the time to prevent it is now. Include an abundance of calcium and vitamin D in your diet. Avoid smoking and excessive alcohol use. And perform weight-bearing exercises like walking, jogging or dancing, every day

For more information, call 1-800-824-BONES, or visit www.aaos.org or www.nof.org

We keep you well connected.
American Academy of Orthopaedic Surgeons

Fighting Osteoporosis & Promoting Bone Health.
National Osteoporosis Foundation

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Year Released: 2000

What is your child getting into at the playground?
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What is your child getting into at the playground?

Last year, a half million kids were seriously injured at their neighborhood playgrounds. Many of these injuries could have been prevented by the supervision of a knowledgeable adult. Make sure your child knows how to use the equipment safely and follows playground rules at all times. Never allow him or her to play on equipment that is installed near concrete, hard-packed dirt, fences, or any other hard object. For more information, call 1-800-824-BONES, or visit www.aaos.org

We keep you well connected.
American Academy of Orthopaedic Surgeons

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Year Released: 2000