Media Relations Resources

To make certain all AAOS members have access to the appropriate orthopaedic information they need when approached by the media for interviews, the Public Relations team has developed electronic “issue cards.” These are a great vehicle for providing you with pre-developed, approved and consistent media-friendly messages that correspond with the Academy’s position on high-interest orthopaedic-related topics.

We welcome your suggestions on this initiative and additional topics to highlight in the future. We envision this as an ongoing project, adding topics on a regular basis as issues become relevant. To submit your thoughts, opinions or ideas and to order a wallet with pre-printed cards, please contact Pat Julitz. The topics we currently have include:

• Minimally invasive surgery
• Osteoporosis
• Osteoarthritis
• Playground safety
• Youth sports injuries

Additional Resources

• Public Service Messages tool kit
• Download prerecorded announcements for Your Office
• Crisis Planning
  Contact pemr@aaos.org for a sample State Societies Crisis Plan, developed to help you respond to inquiries and direct public opinion in appropriate ways in the event of potential negative news.
• Sample Press Releases and Letters to the Editor