Public Relations Resources

• “A Nation in Motion: One Patient at a Time” Campaign: Member Resources
  Find several templates, including a letter-to-the-editor and a draft press release you can personalize with one of your own patients’ inspiring stories. Learn how you can help us make sure the “A Nation in Motion” message travels nationally and locally.
• April is Youth Sports Safety Month—New Tool for Members to Help Educate Your Local Communities
  Download this template letter-to-the-editor about the STOP Sports Injuries campaign, then personalize it with your name and practice information.  Once complete, send it your hometown newspaper, call the assignment desks at local television stations to tell them about overuse injuries, and offer yourself as a spokesperson.  If you have questions about using this template, please contact media@aaos.org (password-protected). 
• FREE RESOURCES—Enhancing the Image of Orthopaedic Surgeons: Promoting your practice and your profession through public relations.
  Free resources for orthopaedic surgeons. (PDF Format)
  Download form to order free resources. (PDF Format)
  

• Educate your community about childhood obesity
  Childhood obesity is a growing problem in America, but you can make a difference!  The 2011 Leadership Fellows Class created a PowerPoint presentation for orthopaedic surgeons to use in their hometown communities to help educate students about the importance of healthy eating, daily exercise, and the Academy’s Get Up! Get Out! Get Moving campaign.  A short presentation and sample handouts can be downloaded and used by any AAOS Fellow (password-protected). 
• Download the “Decide to Drive” Communications Toolkit
  Educate patients, families, friends and neighbors on the dangers of distracted driving. Spread the word with AAOS and OTA – one conversation, one click, one patient at a time – and we together will stop this dangerous new trend in its tracks.
• Download prerecorded announcements for Your Office
  10 prerecorded, 60-second messages are available for use on telephone systems or radio distribution.

• Download our PSAs to insert in your PowerPoint presentations
  Add Academy public service advertisement graphics, videos or audio tracks to your presentation.

• Community Orthopaedics Awareness Program (COAP)
  Ready-to-go orthopaedic PowerPoint presentations and scripts to promote your practice an profession.
• Injury Prevention Booth
  The Academy offers a stand-alone Prevent Injuries America!^® booth to assist in promoting the comprehensive national injury prevention program and/or local orthopaedic state societies.
• AAOS Activities Update (Members Only)
  Prepared by the Communications Cabinet, this presentation covers various topics concerning the programmatic activities of the AAOS and critical and emerging issues of the orthopaedic profession.
• Orthopaedic Surgeons: Who are they and what do they do? (PDF Format)
  Download this brochure, which informs the community and patients about what you do, conditions you treat and the difference you make in your patients' lives.
• Osteoporosis Prevention for Adults and Children (PDF Format)
  Bookmarks and Bone Up on Bone Loss! fact sheets are available to help inform adults of all ages, parents and children about what they can do to prevent osteoporosis and bone loss. Request by email to publicrelations@aaos.org.